Clarity for leaders when decisions matter.
I’m Inge Laureyns, founder of The Quest for Apricots.
The name comes from my time at Innocent Drinks.
Apricots were my favourite fruit — and the hardest to work with. Fragile, inconsistent, difficult to source.
If you could make fresh smoothies with the best apricots work, you could make anything work.
That idea stayed with me.
After years in CEO and senior leadership roles, I learned how lonely leadership can be.
You attend conferences, listen to smart people — and then you’re back at your desk, making it all happen. Mostly on your own.
And when things go wrong, it’s not the ideas that are questioned.
It’s the decisions.
And whether you were prepared.
This Quest started from that realisation.
Not to give advice from the sidelines, but to be the partner I often wished I had when decisions mattered and the responsibility was real.
Because not everything can be prevented.
But you can make sure you’re not explaining afterwards why nothing was done.
Most leaders don’t struggle with ideas.
They struggle with choosing.
I work with founders, managers and board-level leaders when clarity is needed, traction is slipping, or a strategic push is required.
No fluff. No inflated egos. Just sharp thinking, honest conversations and real progress — built together.
When a company grows or changes, decisions become harder. I help founders, managers and CEOs make clear choices and move forward with confidence.
Fractional, senior-level mentoring and sparring for leaders facing complex decisions, people challenges and constant pressure. I step in as an experienced outside perspective when clarity, judgement and momentum matter.
Some situations don’t need long projects. They need focus. I help teams and leaders take decisions and create momentum in a short, intense format, based on my 7 levers of strategy.
Unclear roles and responsibilities create friction. I help organisations bring structure, clarify who does what, and improve how decisions are made.
